Ruff'n'tumble
Brand identity

Branding/brand package

Ruff'n'Tumble is a pet-insurance brand built around keeping our dogs happy, healthy and protected. Designed as an affordable subscription service, it targets young adults who want peace of mind without the high price tag of traditional insurance.

To connect with this audience, I developed a modern visual identity that uses bold, bright colours and energetic design elements to stand out. The logo and imagery lean into that familiar "oh S***…" moment, the instant you realise your dog’s gotten themselves into a ruff situation.