Hamish White

Charlies Dog Food Co.

Branding/Packaging

Charlies Dog Food Co.

Charlie's Dog Food Co. is a conceptual brand created for Coles' pseudo dog food line. During my internship at Hulsbosch, I was tasked with designing packaging for the brand. The goal was to develop visuals that represented good food for good dogs. I chose to highlight the concept that a healthy dog is reflected in a shiny, healthy coat, using this idea as the focus for the design.

Project Scope

- Logo

- Branding Package

- Dog Food packaging (11 food pouches)

- Mock-ups

- 4 Visual Displays